Morrisons starts New Year with 800 items being reduced

Supermarket giant Morrisons have started the New Year off by reducing prices on 800 items.

It is the first supermarket out of the Big 4 to do this, however other retailers will follow as they try and entice shoppers on a tight budget once the festive period is over.

Some of the items that Morrisons have reduced include, King Edward potatoes dropping from £2 to £1.67 and a two-pack of avocados decreasing from £1.80 to £1.47.

The supermarket has also made pricing easier on over five thousand products so that they are in “round pounds”, which will make it simpler for shoppers to work out how much is in their basket.

Andy Atkinson, Morrisons marketing and customer director, said: “These price cuts will help families who are on a tighter budget and will continue to make Morrisons more competitive.”