Barry Williams, ex chief customer officer at Asda has been recruited by supermarket chain Morrisons as its new trading director for ambient.

Starting his new position in February 2017 and looking after products such as baby goods, beers, household, health and beauty and grocery, Williams will be taking over from Andy Pleasance, who will be moving to work on “special projects”.

Darren Blackhurst, group commercial director, said: “Barry brings a wealth of trading experience and relationships with food suppliers as well as a strong understanding of our customers. His arrival is another step in shaping a Morrisons team that will listen to and work hard for customers.”