Cosmetics retailer, Morphe, will be opening a new store at Nottingham’s Intu Victoria Centre as part of its UK expansion plans. This will be the brands third store outside of London.
Mark Spillman, Morphe general manager for EMEA, said: “We’re confident that Intu Victoria Centre’s high annual footfall, great mix of international brands, and its setting at the heart of Nottingham city centre makes it the perfect location for Morphe.”
Morphe is currently distributed in 33 retail stores in the US, Canada and the UK. This will increase to 38 retail stores by the end of next month.
Nick Round, regional managing director at Intu, said: “Morphe’s offering of professional grade make-up at affordable prices is certain to be a hit with the centre’s style-conscious customers. Morphe will be joining a strong retail mix at Intu Victoria Centre that continues to drive high footfall and longer dwell times.”
