Morphe Cosmetics has opened a new store at Liverpool One.
This comes after the brand opened its store in Birmingham, when YouTube vlogger James Charles brought the city centre to a standstill after 8,000 fans turned up to get a glimpse of the star.
The Liverpool opening was much more reserved than the Birmingham opening,
“When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence. Liverpool One’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store,” said Mark Spillman, Morphe general manager EMEA.
