Morphe Cosmetics has chosen Birmingham’s Bullring shopping centre for its second UK site.
The 3,300 square foot store is situated on the middle level of the Bullring and stocks Morphes full range of professional grade make up and brushes.
The store also features a backstage studio that will be used for educational activities, entertainment and content creation.
Mark Spillman, Morphe general manager EMEA, said: “Birmingham boasts the largest population outside of London and with its location right in the heart of the city The Bullring Estate was the clear choice for our second store in the UK. We’re very excited to launch and look forward to welcoming new and existing customers to experience our products and services in our unique Morphe environment.”
