Molton Brown is set to launch a fragrance line.
The company is launching a unisex fragrance line on September 18th.
The Eau de Parfum and Eau de Toilette collection will include 27 fragrances that have been invented to fit the brief ‘made by individuals, by individuals.’
Molton Brown president, Mark Johnson told WWD, "The reality of it is that we have always been perfumers,"
"But because we've provided a sensorial experience of fragrance through our shower gels and our hand washes, we fell into the trap that consumers and industry partners all thought of us as a bath and body brand."
