Missguided took home the top gong for digital business at this year’s National Business Awards. They are the only retailer to have won an award at the prestigious event, which is now in its 16th year.
The award recognises the best of ecommerce, and judges felt Missguided’s success has been built thanks to constant innovation and an understanding of its customers.
The retailer, founded in 2009 as an online-only retailer, was also recognised for its strong social media following and its successful move in to bricks-and-mortar retail late last year.
Missguided brand marketing manager Rachael Dennis said: “2017 has been a great year for the brand with the launch of our second retail store at Bluewater, Kent and the launch of our global campaign with model Jourdan Dunn.
“The teams have done (and continue to do) an amazing job and this award is testament to that.”
