Fashion e-tailer Missguided has revealed it has purchased its first bricks and mortar store in Westfield Stratford City which will be located on the first floor, taking over from Dutch fashion brand The Sting.

As part of its strategy, the company are planning to roll out UK stores on high streets and in shopping centres as it is looking to expand into offline retail.

Savills, the property agent, will be helping Missguided to select locations across the country and has already shown interest in Oxford Street, however the company decided the location wasn’t “the right fit”.
Currently, the fashion e-tailer has concessions at Selfridges in Manchester and in the US with Nordstrom.