Natural Selection has opened a London flagship store at 49 Berwick Street in Soho.
The brand commissioned Architecture for London to design the store. It is a 5,000 square foot space that ‘explores the contrast between fashion and architecture’.
The store will showcase the brands full clothing range, as well as the Reworked capsule collection consisting of recycles styles from the archive, reworked with cut offs and vintage indigo patches sourced in Asia.
Natural Selection join a host of brands setting up shop in London recently, including, END, Ace + Tate, Footpatrol, Palace, Oliver Spencer, A.P.C and Nudie Jeans in the area.
