Europe’s leading designer outlet brand, McArthurGlen, has announced a major a new multi-million pound international advertising campaign in collaboration with Universal Music.

This coincides with the 21st anniversary of the brand’s first designer outlet in Europe and marks the launch of McArthurGlen’s Spring/Summer 16 collections, was directed by renowned fashion photographer Nick Haddow whose portfolio includes work with Vogue, W Magazine, L’Officiel, Victoria’s Secret, Universal Films and Wonderland.

Launching in the UK on Monday, the Spring campaign will feature the soundtrack of one of Universal Music’s latest breakthrough artists, New York born Norma Jean Martine performing a unique rendition of George Michael’s renowned track ‘Freedom’.

The advertising campaign will be broadcast on TV, radio, cinema and digital channels, going live throughout 2016 in nine countries including Italy, France, Canada and Germany across major broadcast channels including ITV regional across the UK, Sky and Discovery across Italy WD2 and RTL in Germany. Norma’s re-record of ‘Freedom’ for McArthurGlen is available to purchase on iTunes and on Spotify for streaming.

Shaeren McKenzie, McArthurGlen Designer Outlets’ group marketing director, said: “Delivering a thriving retail environment for our customers has been our focus over the last 21 years since bringing the outlet concept to Europe.  For our Spring campaign, the first of the year, we have collaborated with Universal Music, working with Norma Jean Martine to re-record George Michael’s ‘Freedom’. It is an iconic track, recorded with a great female artist and the concept of ‘Freedom’ chimed with us, as 21 years ago our chairman was visionary in bringing outlet shopping to Europe and creating more shopping choices for our consumers.”

Marc Robinson, Universal Music’s MD of Globe said: “Collaborating with McArthurGlen on one of their biggest marketing campaigns of the year has given Norma an opportunity to showcase her talent to a global audience. Their understanding of music and fashion and their commitment to new talent have made this a fantastic opportunity for Norma at the start of her budding career”.