Marks & Spencer has reshaped its marketing team as it continues to implement its five-year transformation plan. Marks & Spencer said the new team structure will be more closely aligned to the strategic priorities of the food and clothing and home business units.
Sharry Cramond will be joining the team in the newly created role of marketing director. Her previous experience includes senior positions at Tesco and Coles Australia, as well as at a number of well-known food brands.
Nathan Ansell, M&S’s marketing director for customer and loyalty, has been appointed to the new role of marketing director for clothing and home.
In addition, Rob Weston will move to become marketing director, brand and customer where he will be responsible for a new customer centre of excellence in addition to his current brand remit.
All three roles will report into Patrick Bousquet-Chavanne, M&S executive director for customer, marketing and digital. Mr Bousquet-Chavanne said: “We’re changing M&S. Marketing and customer engagement will play a significant part in our transformation. The new team structure reflects this and, coupled with our one-brand approach, will ensure that we are faster, more commercial and acutely focused on our customers.
“Sharry is a creative firebrand who brings strong food and digital experience to the team. We are looking forward to working together to drive our transformation plan with pace and clarity for our customers.”
M&S has also confirmed that the previously appointed Victoria Self will be joining the business as digital director on 25 January.
