Marks & Spencer has launched a new photo search feature on its mobile website.
The new feature, called Style Finder, enables customers to upload an existing photo or take a new one of an outfit, and help the locate similar products form the M&S range in less than 10 seconds.
Style Finder will initially be launched for the Menswear and Womenswear categories.
Jim Cruickshank, head of digital product and UX at M&S, said: "Style Finder helps customers instantly find what they're looking for, without the need to manually search and filter through our products. Enhancing the customer experience is central to our digital transformation journey. This is a brilliant example of how we're becoming more relevant, more often, to our customers who are increasingly shopping online and in particular using mobile devices."
