London’s Marble Arch Business Improvement District (BID) has been voted to head up a new programme of investment in the area by 78% of local businesses, which will see £2.5 million invested in the area over five years.
Westminster City Council ran a formal ballot for businesses to submit their votes for the launch of the new BID, with 60% of businesses across the area choosing to vote.
The new plan, which will start on the 1st April are aiming to improve trading connections to make the area more successful for restaurants, hotels and retailers.
Executive director, Marble Arch BID, Kay Buxton, said: “The footprint of the BID includes 42 streets across the East and West of Edgware Road. Whilst the streets combine to create a wonderful area to live, work and visit, the arterial status of Edgware Road has left it struggling to keep up with the pace of change and quality of public realm improvements seen elsewhere in the West End. The BID will make significant improvements to future-proof the whole area.”
As the gateway into the West End’s retail world and Royal Park, the BID is home to hundreds of businesses, with thousands of tourists staying in the area.
Other plans for the investment include developing a programme of events to animate public spaces which will include installing festive lights on Edgeware Road in time for Christmas 2016.