Maplin have trialled a new store format, created by design group, 20.20.  Located in Cambridge, the store focuses on not only maintaining its current customer base, but also to draw in more casual shoppers who may have been put off by the store’s reputation for specialising in electronics. The technology retailer hoped to simplify some of the more daunting aspects of investing in tech products for the casual consumer, and the new trial store saw double digit increases in sales.