Mamas & Papas has leached its first concession in a Next Home store in Bristol.
The concession spans over a 2,500 square foot space, and will stock clothing for babies and toddlers, as well as nursery furniture, pushchairs, car seats and gifts.
The store will also offer in store services such as group educational events for parents to be, personal shopping appointments and a free car seat fitting service.
Next Home store manager Chris Taylor said: “For us, working with Mamas & Papas feels like a fantastic partnership as there is strong synergy between our customer base. We see many pregnant customers visiting the store so this is a great opportunity for both brands.”
