Mamas & Papas has appointed Richard Campbell, formerly of leisure company Rank Group, as its new chief marketing officer.

Mr Campbell was also instrumental in founding the Nectar card and was key to the revival of department store Debenhams.

“Richard is a highly experienced retailer and marketeer, and his appointment further strengthens our management team. He joins us just as the turnaround at Mamas & Papas is really gathering pace and he will play a key role in delivering our exciting and ambitious growth plans” said executive chairman Derek Lovelock.
“Mamas & Papas is an iconic and much-loved brand. I’m really looking forward to working with the team to broaden and deepen our relationship with customers and develop new and imaginative ways of engaging with them” Mr Campbell added.