Majestic Wine, has revealed its new pricing strategy which applies to stores and online and has removed the six bottle minimum rule, following a successful trail since the spring.
The new pricing strategy has been introduced to make the customers shopping experience a lot more simple & easy.
Majestic Wine are also offering “at least” 10% off any mix of six wines and spirits and 33% off all wines and spirits in the run-up to Christmas, with free delivery and free glass hire.
Majestic Wine chief executive, Rowan Gormley, said: "Our customers were telling us that they wanted simpler, clearer pricing, and an end to the six bottle minimum. This new structure is part of our wider plan to reposition Majestic Wine to become the go-to destination for the best quality wines at the best prices. There are now no barriers to shopping at Majestic, the pricing structure is very straightforward and I'm sure our customers will see this as a great move."
