Tall ladies fashion brand, Long Tall Sally has been sold for a value of approximately £30 million by Amery Capital.

Acquiring the fashion brand is German fashion group TriStyle, whose brands include Madeleine and Peter Hahn and they were acquired by private equity firm Equistone in 2015, however Long Tall Sally will still function independently from its east London office led by Andrew Shapin, chief executive.

Commenting, Andrew Shapin said: “Our team, with the backing of Amery Capital, has transformed LTS from a £10 million UK retailer to an international, fast growing, profitable, digitally led £50 million sales p.a. omni-channel business, with circa 70% of sales online. We are very excited about the opportunity to continue to accelerate our growth around the world with the backing of one of Europe's leading direct to consumer fashion businesses."

Chairman of Amery Capital, Maurice Helfgott will continue as chairman of Long Tall Sally.
Partner of Equistone and head of the advisory board of TriStyle, Michael Bork, said: "I think Long Tall Sally, Andrew, Maurice and the team are wonderful and am excited and confident about their future together with TriStyle.

“As promised, we will add interesting businesses to the TriStyle Group to grow the business organically and by external acquisitions. But, it's not all just about growth. The creativity, professionalism, understanding of customers, markets and product of both teams is outstanding and will result in a success story."

Figures show that that women’s fashion brand pulls in around 70% of revenue from its ecommerce websites, a catalogue which gets sent out to four main markets – UK, US, German and Canada and ships to more than 120 countries, as well as having ten stores in the UK, five in Germany, four in America and seven in Canada.