It has been announced that lingerie firm Victoria’s Secret has launched its new North West regional flagship store at Liverpool ONE’s South John Street, joining a host of other flagship stores such as Zara, Ted Baker, Reiss, Hugo Boss and soon The White Company. The store, covering 9,200 sq ft will showcase the lingerie brand’s full assortment collections, signature scents and body care collections.

Miles Dunnett from Grosvenor Europe said: “Attracting the best global brands to Liverpool ONE is key and they do not get much better than Victoria’s Secret. They are a superb addition to our industry leading line-up and help cement Liverpool ONE's position as one of the prime retail and leisure destinations in the UK.”