Liverpool ONE host The White Company’s flagship North West store

Liverpool ONE’s Peters Lane has been chosen to launch The White Company’s North West flagship store.

The luxury lifestyle brand will open this autumn in a store covering 5,212 sq ft, featuring its full range of clothing, childrenswear and home accessories.

Chief executive, Will Kernan, said: “Our new store in Liverpool ONE was the obvious next step for The White Company, following our hugely successful pop-up last year. We experienced very strong demand for our brand and products, and have worked closely with Grosvenor to create the ideal store for our new flagship in the North West.”

Peter’s Lane, known for its premium aspirational brands also host companies such as Reiss, Michael Kors, Flannels and Beauty Bazaar Harvey Nichols.

Funds director at Grosvenor Europe, Miles Dunnett, said: “The White Company’s popularity at Liverpool ONE was proven with its Christmas pop-up, so we are delighted to welcome them back for what will be the brand’s new regional flagship. The White Company is a great complement to our existing line-up on Peter’s Lane and is indicative of the consistent demand for space from leading aspirational brands.”