Women’s fashion brand Little Mistress is due to open its first location in the UK and whilst the first store is yet to be announced, it is expected to open in Westfield London, Westfield Stratford City and Intu Lakeside in Essex before the end of the year. Mark Ashton, chief executive of parent company Little Mistress Group, said “We are interested in two- to five-year opportunities where we can expose our website in a tangible way, I’m confident we can capture a huge amount of customers who haven’t yet met the brand.”