The company that owns Superdry, Supergroup, has announced that its like-for-like sales increased 15.5% in its second quarter, enhanced by online sales.
Figures show that the company’s revenue in its first half of the financial year rose 22.4% to £254.9million resulting in a strong new store pipeline.
Supergroup opened 14 new stores, 11 of which were outside the UK and Republic of Ireland. Figures show that new and non-annualised retail space helped sales growth by 14.1% and owned retail space rose 21.2% year-on-year.
Supergroup chief executive, Euan Sutherland, said: “The group traded positively throughout the first half of FY16. To support our vision of building Superdry into a global lifestyle brand, we have further improved our infrastructure and developed our product offering, including womenswear, Superdry Sport and Superdry Snow.
“With a successful first half completed, the business is well placed for the all-important peak season and we remain confident of delivering full year profits in line with our existing guidance although comparatives throughout the second half are more challenging.”
Also adding to its success, Supergroup has welcomed new global retail director Nick Tatum, who will be responsible for retail operations and logistics. Mr Tatum previously worked at Tesco where he was in charge of store retail operations and commercial category management roles.
