Lidl has launched its first loyalty scheme designed to increase its online community and audience engagement. The ‘My Lidl’ platform, which launched last week, allows loyal “Lidlers” to chat, review products and receive exclusive recipes and ideas from other shoppers.

The forum will also reward customers with competitions and product sampling. A Lidl spokeswoman told Marketing Week: “We’re extremely excited about the launch of our new online community ‘My Lidl’ to the public and welcome new members to join. The platform is dedicated to our loyal ‘Lidlers’ allowing them to chat, leave product reviews and stay up-to-date with the latest news from the business.

“We also offer exclusive content from our chef-in-residence Kevin Love, all the latest news so that our Lidlers can always stay ahead of the game, and the occasional competition to give users the chance to win some Lidl goodies.”

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