Liam Gallagher’s menswear fashion label has officially called in administrators.
More than 170 jobs have been put at risk after the move, with the brand operating 12 stores and concessions in House of Fraser stores.
The company was heavily impacted by House of Fraser’s collapse last year, as well as facing the difficult battle against tough trading conditions.
Moorfields Advisory has been appointed as the administrator, and is now on the look out for potential buyers.
A spokesperson for Moorfields said: “Pretty Green is not immune to the challenges facing the high street as customers migrate from purchasing in store to online.”
