Stationery and gifts retailer Kikki.K, has chosen a 1,469 square foot shop inside The Friary, Guildford for its third standalone store. The brand currently trades from shops in Covent Garden and Birmingham and in a quartet of concessions in Fortnum and Mason and Selfridges.

The letting is one of four secured by M&G Real Estate in Guildford in the past month.

Director of asset management & leasing for M&G Real Estate, Scott Linard said: “Over recent years, we have seen a marked shift in the tenant line-up at The Friary as we have worked to deliver an improved mix of brands that better align with the catchment of this popular and busy town.

“Kikki.K’s move to Guildford – for their third standalone UK store – is evidence of the town’s growing appeal for new national and international retail brands; something we anticipate will continue to grow as the town reinforces its position as the leading shopping and dining destination in the area.”

The lettings are the latest in a run of new openings in Guildford which include Zara Home, Levi and Pandora at The Friary. Other brands at the shopping centre include the likes of Zara, River Island, Topshop, Superdry and Urban Outfitters.