US jewellery brand Kendra Scott is launching its first retail concept outside of the US in Selfridges.
Founded in 2002, the company has grown into a multi-million pound operation with over 2,000 employees and 75 stores. Its celebrity fans include the likes of Lady Gaga, Taylor Swift, Elisabeth Moss, Paris Hilton, Jessica Alba and Demi Lovato.
Pieces range from £50 for the brand’s signature Elisa necklace to £1,100 for unique full diamond necklaces.
Commenting on the UK expansion, Kendra Scott said: “This is such an exciting milestone in our journey and we cannot wait to meet our UK customers and welcome them into the Kendra Scott family. When I started this brand almost 16 years ago, I never could have imagined that one day I’d be opening in Selfridges. London is such an incredible epicentre of fashion and design and we’re thrilled to soon be part of this inspiring community.”
