Kate Spade has opened its first standalone store outside of London in Bluewater Shopping Centre in Kent. The retailer has opened the doors to its 1600sq ft store marking its fifth UK store.

Co-owner and asset manager of Bluewater Robert Hardie said: “The premium retail experience provided by Kate Spade New York extends Bluewater’s appeal among affluent guests.

“This latest opening joins a stellar line-up of aspirational and premium brands within the scheme.  The launch clearly shows strong demand from high-end US brands to secure a foothold in Bluewater, following in the footsteps of Michael Kors and Coach.”

President and chief creative officer of Kate Spade added: “It’s incredibly exciting to be opening our first store outside of London. With a reputation as the leading retail and leisure destination in the UK, Bluewater was a clear choice for our first full-price store outside London.

“As an American brand with a global sensibility, we are looking forward to introducing the full breadth of the kate spade new york lifestyle offerings to new and existing brand fans in the region.”