The latest figures from Kantar Worldpanel have re-confirmed Lidl as the UK’s fastest growing supermarket, showing sales growth of 18.9% against sluggish figures from its larger rivals.

Sainsbury’s remains the only big four grocer to see growth, with total sales growing 0.5% whilst Tesco’s sales fell by 0.8% - an improvement on last month’s 1.6% decline.

Morrisons, which is operating out of fewer stores, saw sales decline 3.2% although it is growing online, which is set to increase once its tie-up with Amazon is finalized.

The Co-operative saw sales increase 1.9% and Waitrose crept up 0.2% whilst Lidl’s fellow discount supermarket Aldi saw sales rise 15.1%.
“It is incredibly encouraging that we have maintained our position as Britain’s fastest growing supermarket for the sixth consecutive month," said Lidl UK CEO Ronny Gottschlich. "We’re seeing more and more customers turn to Lidl for their regular shop as they continue to embrace our 'best quality for the best price’ offering.

“Sourcing two thirds of our products from the UK, we are passionate about supporting British producers and building strong relationships with our suppliers – something we know our customers value, too. And, combined with a buying network spanning centres of excellence across Europe, we have cultivated a business model that enables us to provide quality, authentic products for unbeatable value."