JYSK opens first store in Thailand

JYSK has opened the first of their six planned stores in Thailand today.  It has plans to open 30 stores in the country over the next five years.

The store will operated by its local franchise partner, Boonthavorn Group.  The store is in the brands city format. 

Frederik Kåre Kroun, franchise director at JYSK Nordic, said: “One of the strengths of JYSK is our ability to be close to our customers by having a widespread network of stores. That requires a good franchise partner, and by partnering up with Boonthavorn Group, I believe that we have an extremely strong foundation for the operation in Thailand.”