New figures for the 12 weeks to 12 August have revealed that sales growth of branded products is higher than own-brand products.
The figures, which came from Kantar Worldpanel, show that more branded categories such as savoury snacks, ice cream and soft drinks performed well during the heatwave which meant branded growth of 3.9% was ahead of that for total own label.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “Consumers’ willingness to spend that little bit extra to fully enjoy the summer sunshine has helped push brands ahead of their own-label counterparts. At Tesco and Sainsbury’s branded growth has outstripped own-label for a while and – as the two biggest retailers in the grocery market – this has contributed to the market shift. More expensive premium own-label lines across the market are still growing strongly though – up 6.3%.”
