Fashion and lifestyle retailer Joules has seen full-year group revenue soar 12.8% to £131.3 million with a boost from its “family and fun” ethos.

Figures show that underlying pre-tax profit rose 41.5% to £7.5 million, underlying EBITDA increased 28.6% to £13.5 million, whilst retail sales grow 12.8% with store sales climbing 13.1% and online climbing 17.3% in the 52 weeks to 29th May. The company also listed its shares on London’s junior stock exchange market Aim.

Chief executive at Joules, Colin Porter, said: “FY16 was a transformational year in the development and expansion of the Joules brand which included our successful admission to AIM in May.

“We have delivered strong growth across our Retail and Wholesale channels, significantly increasing profitability by effectively leveraging our operating cost base. Our active customer base and international sales have also grown impressively, all of which is great testament to the growing strength and appeal of Joules as a premium lifestyle brand.”

Tom Joule, founder of the business said that he started the company with “one man, one tent and a lot of enthusiasm” when he discovered a demand for colourful clothing and has since gone one to sell childrens clothing and homewares.

Mr Porter added: “Group trading to date in FY17 has been in line with expectations and early feedback on our Spring/Summer 17 ranges from our trade customers has been positive. The Group has a clear growth strategy, underpinned by the consistent quality and design of our products and the skill and commitment of our enterprising team.
“The board remains confident in the brand’s long term development in the UK and internationally.”