Joules has opened its 100th store in Dublin, its first city centre store in the Republic of Ireland.
“I am so pleased we are opening in such a vibrant city like Dublin,” said Joules founder Tom Joule. “It has grown almost beyond recognition since I started it more than 25 years ago, and I’m so proud of everything we’ve achieved. We might now have reached 100 stores, but our mission remains exactly the same: to create fun, quality products which stand the test of time, and to build on being what our customers love."