John Lewis has reported a record £200m sales in Black Friday week. The week also saw its biggest ever trading day on Friday 25th November.
In distribution, its Magna Park centre saw a record day on Saturday when it processed 33% more units than the same day in 2015. On Black Friday, customers shopped on their mobile phones between midnight and 9am, but desktop quickly took the biggest share of traffic from 9am onwards.
John Lewis processed five orders every second on johnlewis.com at its busiest time on Friday morning.
Best sellers in electricals included the Sonos Play 1, Samsung TVs, GHD hair straighteners, and KitchenAid which helped lead the way with an 11% year-on-year increase. Fashion sales increased by 4.6% boosted by strong sales in womenswear, beauty and menswear.
With less deals on branded items, sales in the home category edged up 0.9%. Some of the best-selling brands included Le Creuset, Portmeirion and Charbonnel and Walker. Furniture sales rose by 4.5%.
Lead director and operations director at John Lewis, Dino Rocos said: “Overall, the success of the week's trade for John Lewis is down to meticulous planning and expert execution. From our Retail and Distribution Partners who helped customers get the products they wanted, to our teams behind the scenes in Commercial and IT, each of our Partners should be rightly proud of the part they have played in delivering this milestone result.”
