John Lewis have announced they will be buying back worn and unwanted clothing from its customers in a UK industry first that aims to reduce the 300,000 tonnes of fashion waste going into landfill each year.
The pilot scheme has been developed with Stuffstr, a social enterprise.
“We already take back used sofas, beds and large electrical items such as washing machines and either donate them to charity or reuse and recycle parts and want to offer a service for fashion products,” said Martyn White, the retailer’s sustainability manager.
Customers can use the john lewis app to choose what they want to sell and are shown the amount they can receive for them. Once a customer has at least £50 worth of clothing to sell, a courier will collect the products. The customer is then emailed a John Lewis e-gift card for the value of the items sold.
