Shop Director has announced that Jon Rudoe will be joining the company in April 2017 as the retail and technology director.
Rudoe who is currently at Sainsbury’s, has held previous positions as head of retail at Ocado and also worked in venture capital and for Bain & Co.
In his new position at Shop Direct, Mr Rudoe will oversee ecommerce, trading, marketing, business development, Very Exclusive, commercial and IT and will be reporting to chief executive Alex Baldock.
Shop Direct said the new structure reflects its increasing focus on delivering a personalised customer experience underpinned by substantial investments in technology, particularly in the area of artificial intelligence.
Group chief executive, Alex Baldock, said: “We’re delighted that Jon has chosen to join us at such a pivotal point in our transformation. With four consecutive years of sales and profit growth under our belts, his vast experience and expertise in digital, technology and trading will help us further accelerate our ambitious plans to become a world class digital retailer.
“In particular, bringing together our ecommerce and IT teams into one combined function with Jon at the helm will allow us to respond more quickly to our customers’ rapidly changing needs, and to be faster to market in identifying and implementing new tech-focused opportunities. It’s a bold and exciting move and one that will deliver massive benefits for us.”
