Joe Browns has chosen Meadowhall for its first ever store opening; the store will be designed by Dalziel and Pow. The 4,000sq ft shop’s opening in the centre’s High Street will coincide with the launch of the brand’s new Autumn Winter 2017 collection of clothing and accessories for men and women.

Managing director and founder of Joe Browns, Simon Brown said: “We are thrilled at the opportunity to launch our first ever store within Meadowhall, offering our existing loyal customers a new way to shop with us and allowing us to meet a brand new audience. This is a really exciting step for the company that will transform us into a true multi-channel retailer and we can’t wait to start that journey at Meadowhall.”

A line of premium brands have recently committed to British Land operated Meadowhall including Flannels, Neal’s Yard, Tag Heuer and Nespresso. In addition, House of Fraser, All Saints, Hollister and Hugo Boss are all redesigning their stores.