Joe Browns is to open its first bricks-and-mortar store next week at Sheffield’s Meadowhall shopping centre. The store will offer a range of clothes and accessories for men and women.

Managing director and founder of Joe Browns, Simon Brown said: “Despite online retail booming and many high streets unfortunately struggling, the time is right for us now to take this new opportunity.

“We’re very much looking forward to capturing the essence of our fun and liberating lifestyle brand and bringing it to life in our first shop."

The new store will coincide with the completion of Meadowhall’s £60 million refurbishment project, which is due to be finished in November.