Joe Browns has increased its sales of women’s footwear by 64% year-on-year in the spring/summer season. Joe Browns is attributing the uplift to the success of its occasion wear styles and a more vibrant colour palette.
Joe Browns buyer for footwear and accessories, Louise Harrison said: “Occasion wear shoes have been by far the biggest driver with unit sales growing by a massive 115% compared to last summer. Many styles are selling out just weeks after launch.”
Demand for Joe Browns’ ankle boots have almost doubled compared to the same period last year. This follows a decision to increase the retailer’s range of transitional styles to suit the changeable British weather.
