Ahead of opening its flagship store in Meadowhall in Sheffield, online and mail order fashion retailer Joe Browns announced a 23% growth in direct sales in the year to June. managing director of Joe Browns, Simon Brown said, “We have a strong range offering great value and our customers have been very excited about each distinctive and vibrant new collection we’ve launched. We’re now very much looking forward to capturing the essence of our fun and liberating lifestyle brand and bringing it to life in our first shop.”