Women’s fashion chain Jane Norman has launched a new discount outlet website; more than a year after the company closed its stores.
The launch of JaneNormanOutlet.com will allow customers to purchase items with up to 70% off the original price.
The fashion retailer went into administration in June 2014, resulting in the closure of its 90 stores over one weekend. It was later bought out of administration by Edinburgh Woollen Mills who also acquired the brand when it first went into administration in 2011. Jane Norman has continued to trade through concessions in other stores and online however.
A brand revamp was announced in September, including a new logo, as well as talks about opening a new flagship London store.
“We are excited to be launching our first outlet website,” said Jane Norman Brand Manager Victoria Bell. “We want to provide our customers with the best deals on a selection of our past season styles, saving them a considerable amount on the looks they love.”
