Situated in Sylt in the north of Germany, Jack Wills' new store will be its first in mainland Europe which follows its strong online German sales which jumped by 75% last year.
The store is expected to be the first in a series of new international locations for Jack Wills which will enter several markets in the coming year.
Peter Williams, Jack Wills chief executive said: “Our increasingly international store portfolio provides a natural hedge as we look to reap the benefits of a diversified currency base in the face of a prolonged weakening in sterling.”
