Designer brand Jack Wills has announced that it will open its first outlet store in London at Wembley Park's London Design Outlet (LDO) at the end of the month.

Jack Wills was founded in Devon in 1999 and now trades in over 80 stores across the globe including the UK, US, Lebanon and Singapore.

LDO, which recently agreed lets with Ernest Jones, Levi’s,Sony and Franklin & Marshall, recently reported a 21% rise in like-for-like sales, driven by a 15% increase in footfall for the year to March 31st.