Paloma, the Italian designer womanswear brand, has opened its second UK store in the St David’s shopping centre in Cardiff.

The 2,000 square foot boutique will be located opposite The White Company and feature the company’s in-house designed Italian womenswear and accessories.

Mandhir Shukla, operations director of Paloma, said: “St David’s, Cardiff is a fantastic opportunity for Paloma. We will benefit from being in a destination with a significant regional draw, whilst at the same time maintaining a feeling of independence that is very important to our customers. In many ways, opening our second store is a bigger step than making our debut, so getting the location right was vital. We are delighted with our choice of St David’s, and have received excellent support throughout the process.”