Intu Merry Hill, which is already the largest shopping centre in the Midlands, is ready to invest £10m to transform its main entrance in a bid to become more sustainable and accessible to visitors and retailers.
The project will see the installation of a large format screen above the main entrance, and colour changing LED’s that can change the appearance of the centres exterior walls.
Works are set to begin next month, subject to planning approval.
“The start of a shopping experience at any Intu centre is all about bringing joy and creating a sense of occasion. With over 18 million people visiting Intu Merry Hill every year we wanted to do just that,” said Dan Murphy, regional centre manager.