The opening date for the new ICON Outlet has been set for the 20th October.
The 210,000 square foot outlet, has signed up a host of new brands including Cheaney Shoes, Hobbs, Phase Eight, Cath Kidston, G-STAR Raw, James Lakeland, Tateossian, Gap, The Cosmetics Company Store, Lindt, Rolling Luggage and The Body Shop.
Hackett, Ted Baker, Guess, Gant, Calvin Klein, Crew Clothing, Jack Wills, Kurt Geiger, Aspinal of London, Levi’s, Pepe Jeans, Clarks and Skechers have already announced that they will all have space under the famous tented roof.
Marion Dillon, who is the leasing director for ICON Outlet, said: “Since revealing our vision for ICON Outlet, we have been targeting select brands to open new outlet concept stores at London’s most exciting new retail destination. ICON Outlet will offer a much-anticipated opportunity for visitors seeking new experiences at The O2, and we look forward to welcoming consumers from all over the world when we launch on 20 October.”