Iceland have been crowned the best supermarket in the UK for customer satisfaction.
The UK Customer Satisfaction Index published by The Institute of Customer Service have revealed that Iceland have climbed 37 places in the rankings since last year.
Jo Causon, chief executive of The Institute of Customer Service, said: “Maintaining consistency will be key to building trust and sustainable success for Iceland and other brands in the sector.
“In a highly competitive sector, organisations need to maintain a constant focus on understanding their customers’ needs, high standards of employee helpfulness and competence, quality and range of products and competitive pricing.
“At a time of dynamic change and intense competition, it is worth remembering that over the last three years the supermarkets who have outperformed the sector average for customer satisfaction have achieved the strongest revenue growth.”
The top ten supermarkets in the July 2018 UKCSI are as follows:
| 1. | Iceland |
| 2. | Waitrose |
| 3. | Aldi |
| 4. | M&S (Food) |
| 5. | Lidl |
| 6. | Sainsbury's |
| 7. | Tesco |
| 8. | Asda |
| 9. | Morrisons |
| 10. | Co-op (Food) |
