Iceland has reported that its trial of in store reverse vending machines has led to 310,000 bottles being recycled.
The trial was run across stores in Wolverhampton, Mold, Fulham and Musselburgh. The retailer also had one at their head office in Deeside.
Results in November saw an average of 2,583 bottles being recycled per day, and an average of £250 in coupons refunded.
Richard Walker, managing director at Iceland, said: “We’ve gained hugely valuable insights into both consumer interest and the functionality of the schemes, and it’s clear from the results that consumers want to tackle the problem of plastic head on, and would be in support of a nationwide scheme. We’ll be using these findings to inform future Iceland initiatives, and will be sharing our findings with DEFRA and across the industry to ensure any nationwide roll-outs are comprehensive and effective in our goal of tackling the issue of single-use plastics.”
