Supermarket chain Iceland have announced an increase in profits, with overall earnings for the company rising by 6.3% to £160m for the year to March 24th. Like-for-like sales in this period rose by 4.4% to £2.8bn, leading founder and chief executive of the chain Malcolm Walker to note that Iceland is now one of the country’s fastest growing retailers. He attributed much of this success to  the company’s move to "change perceptions of Iceland and frozen food by underlining the many advantages freezing can offer.”