Hugo Boss has decided that Birmingham will be the newest location for their new under the brand concept Hugo.
The new store will be located in the Bullring, in a 3,000 square foot unit. It has been designed by an in-house team, and features natural materials such as maritime pine and plywood walls combined with acrylic panels.
The store will allow customers to enjoy free drinks from the stores bar, as well as browse through the international style magazines in the its lounge areas.
There will be a ‘community wall’ that showcases updates from the official Hugo Instagram page and a kiosk allowing all branded content which will be shoppable via a touch screen display.
The store will also contain a personalisation station until the 15h November.
