So, it’s Christmas and everyone is shopping to buy gifts for their loved ones, but the question is...how will you be shopping for them? Well it’s predicted that purchasing gifts online will be on the rise. The Ecommerce data company PCA Predict has revealed that on Christmas Day 2016, as many as two-thirds of online shopping traffic was done via a smartphone, peaking at 71% at 7am whilst desktop use remained flat at 51%.
This year it’s looking likely that the figures are going to grow even further with overall use of mobile devices edging up 1% from January 1st to date.
PCA Predict head of marketing Chris Boaz said “What we’re already seeing this year is a small but stable growth among mobile shoppers, As mobile becomes more user-friendly, consumers are able to conduct more of their lives through their personal devices, We can expect to see more people relying on their smartphones as screens grow, data and roaming advance, and online retailers optimise for mobile, I expect Christmas to see a boom in mobile usage, especially considering that, through using mobile devices, people won’t have to leave family commitments to cash in on the best deals. They’ll be able to buy the hottest-ticket items right from the dinner table, Mobile is revolutionising the way consumers interact with retailers every day of the year. Christmas is no exception.”
